Victory Lap Media is your #1 fan. As self-proclaimed music junkies, we’ve been sharing cool stuff with our friends since long before we got paid for it, and we’ll continue to do so even after our fingers are too weak to type a press release. Simply put: our job is to brag about you to anyone who will listen, and we take that responsibility very seriously. Victory Lap was born out of our enthusiasm for music and love for a well-crafted story. On the speedway, we’re the captains, the cheerleaders, the pit crew, and the die-hards who haven’t missed a race since 1999. We thrive on dusty festival sites, in loud photo pits, and with 24 ounces of coffee pumping through our veins (medium roast, with a little cream). In the off season, you’ll find us nestled under a pile of blankets with our laptops, a warm cup of tea, and Jackson Browne playing on vinyl. And if you dare ask us what our favorite band is, be prepared for a long, rambling list of recommendations. It rotates weekly.
As a full service marketing and public relations agency, we know just how fast this industry is changing. The golden rules of PR we were taught in school are no longer our only option. We’ve watched the music business go from a handful of gatekeepers deciding who makes it, to a playground of creative people taking their fates into their own hands. We know that success does not have a universal definition, and we don’t believe that campaigns should be one size fits all. Instead, we use our handcrafted methods to create highly customized, dynamic promotional strategies to help you get your music heard, and we won’t stop until we can take a celebratory lap together. They say if the door is closed, go through the window. Well, leave it to us to do the knocking.
Band Pictured: Queen Bee & The Honeylovers
Victory Lap provides traditional music PR services across print, radio, TV, and digital media. Our attention to detail and knack for building long lasting relationships means we always opt for personal communication over mass outreach, and we have the results to prove it. Our clients have been featured in some of the music industry’s most lauded publications, and our main objective is to secure timely, relevant, and quality coverage that ensures maximum visibility for you and your project. No matter the size or nature, we treat each campaign with individualized care and rigor, guaranteeing a harmonious experience from start to finish.
David Simchock Photography: The Broadcast
Loosely speaking, if editorial publicity is our Most Popular Driver, then consider digital marketing to be the trusty sidecar. In this ever-evolving world of communications, it’s important to stay privy to industry changes. Our multifaceted approach allows us to embrace current trends and leverage the power of a strong digital presence wherever possible. If you’re looking to take your campaign up a notch, our expert consulting services can help you carve out a clear and actionable strategy to gain traction both on and off screen.
David Simchock Photography: The Broadcast
If you’re anything like us, then you live for show day. After all, what’s a race without its finish line? Between early morning call times, managing schedules, and communicating across multiple teams, event production is no easy feat. We believe that no festival is complete without a functional and welcoming media area, and dozens of attendees eager to write glowing reviews about their weekend. We’ve managed site operations for events big and small, and we know exactly what it takes to make your VIP and media experience pop. Between creative brand partnerships, unique activations, and top notch hospitality, you can rest assured that your guests will be well taken care of from load in to break down.
Wanna chat? Drop us a line to see how we can help you with your next project.